PHOTOGRAPHY
Tokai Guitars product photography
High-end product photography for Tokai Guitars that sets precedence.
In 1982 the western guitar market was shocked into submission. Never before had it seen instruments of such quality from a Japanese builder. Tokai had come to town and had changed the entire perception of the guitar world forever! Their arrival brought about a knee-jerk reaction from the world’s existing major manufacturers. However, by this time, Tokai had firmly established itself as a builder of unquestionable reputation and precision. Unlike many of its competitors, Tokai founded by Tadayouki Adachi in Hamamatsu in 1947, still remains a genuine family concern.
Customer
Tokai Guitars
What we did
- Reflection studio lighting for high-end product photography
- Colour correction and levels corrected
- Multiple colour image formats supplied
- Full image retouching and blemish removal
- Vector background removal for transparency

QUALITY MATTERS
Professional photography that makes the difference
Selling your products is a tough business, with so many other companies doing the same, it’s crucial to stand out from the crowd. With our professional product photography, we position, light, capture and retouch your images so they stand out on websites, billboards, in print and on TV, engaging customers, building trust and enabling your business to sell its products with ease.
Professional product photography
Client feedback
“Tokai is founded on incredible quality and craftsmanship to produce some of the best quality guitars available worldwide. We wanted to show off the quality of our products to our customers and allow the craftsmanship to be seen clearly, allowing customers to make their own minds up about our products. We worked closely with IDEA to capture professional-quality product photography to help us sell our line of guitars through printed and digital marketing. I can honestly say that we are over the moon with the final images that were submitted, they look incredible, represent our products very well and really allow us to promote our products effectively to our audience. Thank you for your help and we look forward to working together again in the future”
Bob Murdoch, Director at Tokai Guitars