Saturday, 4th February 2012

Marketing

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Marketing is the direct link between your sales and your advertising.  Creating the right marketing mix is essential.  We have a wealth of experience and good old fashioned marketing needn't cost you the earth.


  Planning

Regardless of size or budget you will need a marketing plan. Once a budget has been established we work to ensure that you maximise your spend and remain within budget.

  Media Schedules 

If you use media on a regular basis you may well need advice to help you choose the right publication for your target audience. Should you use the classified section, display, colour or B/W? Do you need a full page or a quarter? Every day, once a week, every month? What discount should I expect? Media buying can be complicated and requires careful consideration.

  Direct Mail

One of the most cost effective and sustainable methods of keeping in touch with your customers. The art of good mailers is a creative fresh approach every  time. Idea pride themselves in results driven marketing and would be happy to help you gain the most from your next bespoke mailer.

Copy Writing
It doesn't matter if you are sending a simple sales letter or compiling a new 100 page corporate brochure. We have an in-house resource at
your disposal.