Copywriting Services

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		Media & Public Relations Getting quoted regularly in the media goes a long way towards building a brand, but there’s a right and wrong way of approaching the press. You can send out stock press releases headed “For Immediate Release”, which is what most PR agencies do. The truth is, journalists and editors very rarely respond to this approach (e-mails get deleted and faxes get binned). We can show you how to make the press sit up and listen. First of all, you need a good story and you need to know how to deal with the media.
		Sales Collateral The kind of impression you make as a company is built up by all the documentation you produce: brochures, web sites, press releases, marketing datasheets, case studies, company magazines all contribute to your corporate image. Each of these needs a different style, length and level of detail, according to the target audience. At the same time each must be consistent and be very clear in the messages it is attempting to convey. Outsourcing the creation of your sales material is a good investment.
		Company Newsletters/E-zines Publishing a monthly or weekly newsletter is a sure fire way to position yourself as a leading information resource (which brings prestige and media interest). But this only works if you do it the right way. It is an indirect form of marketing, which means you must take care not to “blow your own trumpet”. Instead, you take a more subtle approach and provide useful information, much like a newsstand magazine, but on a smaller scale.

		The great strength of company newsletters is that they keep you in the minds of your customers and clients. They are far less likely to forget about you or opt for another supplier if they are reminded of you on a regular basis.